Business Loan American Express Commercial – We do hard things: business planning; symbolic status; communication plans and financial services; Startups in complex sectors such as healthcare and non-profit categories. We are the country; Quantitative results.
We are critical thinkers; We’ve created an integrated and integrated brand communication and experience based on research and testing. Then we engage with our channel and production experts to implement and bring these ideas to life. Once started, accountability for results is expected, so we collect and analyze data at every possible level so we can improve programs and demonstrate ROI proof to your C-level executives and your board.
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The company was founded on the desire to help clients develop their products effectively in today’s rapidly changing media environment. We believe that in order to be effective in today’s market, programs must be designed to blur the lines with evolving media choices. Our partners have spent many years specializing in major forms of communication – traditional brand marketing; Direct marketing of results; Multimedia campaigns that are fully integrated with digital and social media—and we’ve created an approach that integrates these unique aspects into smart marketing. It should be: Persuasion that leads to conversion regardless of the media outlet.
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Variety, The emphasis on equity and inclusion (DEI) has long been a concern of healthcare business owners. As we understand how to appeal to the public in our larger and more diverse community; A simple task. We are also learning that we need to work with biases – biases that our goals may have on certain health issues or organizations, and how we think or feel about the populations we serve. .
In recent years, smart health marketers have used the best principles of Neuroscience, the science of the human brain. Neuroscience teaches us that bias, We can help build offers and networks that fill the gaps and inspire and motivate our priorities. Our most recent SHMSD panel – Overcoming Bias: How to Open a Closed Mind – understanding the nature of bias; It made me understand how to calculate it when the focus is on building a better communication for our audience. The group includes Boston, Donna Walthall, executive director of the Dana-Farber Cancer Center in MA, and Dr. Sarah Bridges, neuropsychologist and president of Bridges Consulting, participated.
Below is some important information that can help healthcare professionals who are looking to manage external communications and strengthen their DEI organization.
1. Remember that prejudice is in everyone. Bias is a fact of life. Our brains are designed to keep us safe, and this unconscious preference or bias is a natural tendency that can manifest itself in many ways, from preserving our emotional strength to showing contradictions. But our biases can affect our decision making. For example, we often overthink things that come to mind easily or look for information that supports what we believe. Many types of prejudices come into play every day. And all of them need to be recognized and managed.
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2. to achieve diversity, a commitment to equity and inclusion requires a team-wide commitment. It is foolish for organizations to think that hiring a Chief Diversity Officer (CDO) will solve all problems if the CDO is not willing to support the changes and policies that the CDO is implementing. According to Dr. Randal Pinkett, author of Data Driven DEI, successful DEI involves planning; He stressed the need to measure the balance and structure, and emphasized that all these important factors depend on the participation of the employees of the organization who can be held responsible for achieving results. The Dana-Farber Guide to Integrative Behavior; Staff manual; It shows the daily behavior that each employee can adopt to promote the goals of the organization. In addition, Dr. Bridges points out five important work tools for challenging bias in an organization.
3. Importantly, traders should not assume that our submission to DEI will be accepted by the external audience. Like us, our Targets have their own biases that affect their relationship with us. The lack of response to community initiatives (participation in free community mammogram programs) is due to many barriers, illustrated by the great example of Dana-Farber; Example:
Therefore, marketing efforts are needed to address these objections through a positive and encouraging message that encourages trust in Dana-Farber’s dedication and commitment to helping the local community.
4. You need to build empathy to open closed minds. As mentioned earlier, Empathy is the key to enabling an organization to implement programs that promote diversity. Empathy is also the key to open a closed mind. Because telling a story involves a combination of characters that are connected by a community; in relation to culture; Empathy is created because it removes the threat that the target may feel in an unfamiliar situation. The heart of every good story is understanding the target audience. He has a good understanding of values and beliefs. Understanding these values and beliefs, discovered through thorough research, facilitates communication. Valuable lessons from creating communications that overcome bias include:
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• Maintain control without damaging the target. Too often we realize that health goals don’t do anything to stay healthy. Problem: Smokers are often seen as neglecting their health, often pretending that they are trying to make smarter food choices or watching their alcohol consumption. In any case, our Targets need to know that what we’re asking will give them more control over their health – not punish them for bad behavior.
• Personally, Continue informal communication. Communicate using the clinical setting as often as possible. Related Display Create simple, easy-to-understand visuals from one language to another.
• Talk about the benefit of care, not the problem. Meeting the target with a problem can trigger a threat response and make them less likely to accept the job. The positive benefits of self-care (eg, peace of mind, avoiding future problems, being with loved ones) attract more interest and attention.
• Ease of taking action. Give simple steps to help yourself. Pledge. Call the phone number. Ask an expert. Give helpful guidelines, but don’t be exhaustive.
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In short, understanding how our brain works is the key to bypassing bias. Whether we are trying to create meaningful change in our organizations or accepting and welcoming our own communities; A basic understanding of neuroscience is essential for success.
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