Investment Banking Job Guarantee Program – UX (user experience) design is the process of designing products and experiences that are efficient, effective and even enjoyable for users.
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UX design, or user experience design, is the process of creating products and experiences that help users do what they came to do—as efficiently and effectively as possible.
But what is the user experience? In short, user experience is how users feel when they interact with your product. This concept applies to physical objects and everyday experiences, such as using a coffee machine or buying a car at a used car dealership; but it also applies to the digital side of life – think back to the last time you transferred money using a banking app, bought something online or even played a game on your phone.
How each of these apps or websites is designed, combined with your needs and goals when you work with them, creates a user experience. Sometimes it’s a really great experience; sometimes not so much.
UX design is the process of understanding and empathizing with the real needs and goals of your users, delving into the user experience, identifying problems (often called “pain points”) and finding solutions that lead to a better user experience.
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Good UX design often flies right under your radar – unless it’s just an exceptional experience, if the UX is good, you won’t even notice. Things just work as they should. But bad UX? You’ll notice it every time, and chances are you won’t be very interested in repeating your experience with this product.
While the demand for UX designers continues to grow, UX design is not just a brand new concept formulated to meet the demands of the ever-evolving technology industry. It has a rich history rooted in the design of everyday things.
Some of the most basic principles of UX can be traced back to 4000 BC to the ancient Chinese philosophy of Feng Shui, which focuses on arranging your surroundings in the most optimal, harmonious or user-friendly way. There is also evidence to suggest that as early as the 5th century BC, ancient Greek civilizations were designing their tools and workplaces based on ergonomic principles.
In the late 19th century, great thinkers and industrialists such as Frederick Winslow Taylor and Henry Ford began to integrate the fundamental principles of experiential design into their manufacturing processes. In an effort to make human work more efficient, Taylor conducted extensive research into the interactions between workers and their tools—just as UX designers today study how users interact with products and services.
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Another key figure in the history of UX is industrial engineer Henry Dreyfuss, who wrote one of the first books in the UX design canon: Designing for People (1955).
Don Norman then joined the Apple team as their first user experience architect – making him the first person known to have UX in his job title. He coined the term user experience design, wrote another important book on UX design, The Design of Everyday Things (1988), and co-founded the Nielsen Norman Group
For centuries, people have tried to optimize their surroundings for maximum user comfort. And over time, this focus on design has evolved and adapted to the digital age, bringing us back to the demand for UX designers in the tech world.
Guided by the design thinking process (more on that in a moment), a UX designer understands and advocates for user needs and goals.
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This process begins with empathy. UX designers connect with users and try to understand what makes them tick, as well as what they really need from a given product or experience. This is called user research and includes most of the empathy phase of the process.
The next stage is to clearly define what problems, needs and goals users have that the product can potentially solve or help users achieve. This naturally leads to the ideation phase, where UX designers actively brainstorm possible solutions to the problems they’ve defined. This idea can take many forms, but it’s no different than brainstorming ideas for classes, projects, and lesson plans.
In the prototyping phase, UX designers take their solutions and build them into a working model so they can share ideas with stakeholders and test the solutions to make sure they actually work. And that’s the last stage of the process: testing to make sure that the solutions they come up with will actually improve the user experience.
This process covers the entire product life cycle (from concept to delivery and beyond). It also involves coordinating and communicating with so many people, from users and fellow designers to developers and stakeholders (which can include any number of people from all levels of the organization).
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Given the wide variety of work that UX designers do, it’s easy to see that the core skill set is incredibly broad. It includes everything from conducting user research and cultivating empathy for their users (themselves and among key stakeholders and others involved in the product development process), to conducting design thinking and development workshops, presenting, testing and iterating prototypes and wireframes.
A great UX designer can connect and communicate with a wide range of audiences (both internal and external to the organization and design process). They are empathetic and curious – always ready to learn more. They are critical thinkers who can approach problems in a strategic way while using the creativity needed to achieve truly innovative and effective solutions.
UX designers also master the various tools and processes involved in user research, usability testing, communication and project management, visual design, wireframing and prototyping. Many UX writers also specialize in UX research, UI design, and/or UX writing. Impressive!
Whether you’re a graphic designer, teacher, barista, or astronaut, if you’re interested in a career in UX design, the first step is to familiarize yourself with the situation.
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First, do your research to find out what UX designers are paid where you live (or want to live). Our guide to UX designer salaries is a great place to start.
Finally, understand the full range of skills for UX design – which skills you already have and which ones you’ll need to brush up on.
The hardest part of the skill set to master is the soft skills category. This includes skills such as empathy, organization, communication and critical thinking. Cultivating these competencies takes time and effort. You can’t take an empathy course and cross it off your bucket list!
The good news is that soft skills are the most common transferable skills—things you’ve already developed through your previous work experience. For example, a good teacher can be an excellent UX designer because they have already developed the ability to communicate, think critically, and stay organized. They also usually have pretty impressive empathy muscles that can bend! But the same can be said for many, many other professional environments.
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The most common area where career changers need training is technical skills. For UX users, this includes the tools and processes involved in user research and testing, as well as those used to create prototypes, wireframes, and create all kinds of common deliverables—such as user personas, personas, customer journey maps, and more.
In addition to this core skill set (a combination of soft and technical skills), there is also a set of non-design skills that will take the average UX designer and make them exceptional.
Once you’ve identified your transferable skills, it’s time to fill the gap and start learning! Here are some ways to get started:
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